I didn’t ever really notice that adidas had so many slogans of the years until some German marketing magazine told me. Now to be honest I have hardly even heard most of the slogans on their list. Though I think that some of them were only campaigns that adidas ran. But it’s impressive. And it demonstrates that a long-lasting management team and strong relationship to an agency result in strong brand building on one line for over 30 years. Just do it. Maybe that’s a thing adidas can still learn from NIKE.

A mate sent me a nice link today. It was for ArtPrint, a company that prints on skatboard decks. For fun I came up with some deck designs. One that uses a group of decks to collage a bigger picture and one single deck. This is one of the rough ideas. Jesus with his hands and feet placed at the holes for the axis mount. Might be a bit blasphemous, but hey.

Because you can see his arrogance burst into tears. Again, tonight he had some major problems with gravity. Laid on the gound. Looked like close to death. Then seconds later he ran like a young god up and down the pitch. But today the better team won. And it was not Cristiano’s. So congrats to the German squad for a brilliant game and to Bastian Schweinsteiger for being man of the match. Thank you for giving Cristiano the face I love so much. Now, could someone please lend him a tissue?

Image taken from Naked Anonymous.

When I arrived at the office today my desk and all my stuff were wrapped in aluminium foil. I am not sure if David and Felix simply wanted to sparkle up my birthday or protect me from extraterrastrial death rays. But thanks a lot. Thanks a lot for the foil, the gay roses and the delicious muffins made by Eva.

You can’t be safe enough from that bloody death rays.

Thank you Oranje. It was our turn for a revanche against Italy. But today, after 30 years without a victory, it was close to a destruction of catenaccio. Probably we’ve seen the future European Champion tonight.

While in a rage about that UEFA incident, I remembered this chart we did while being on WKside scheme at Wieden+Kennedy. It was for the World Cup 2010 and obviously about football.